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Organizational Research Methods
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Applying Critical Discourse Analysis in Strategic Management Research

Nelson Phillips

Imperial College London

Graham Sewell

University of Melbourne

Steve Jaynes

Deakin University

Critical discourse analysis has become an increasingly popular methodology in organization and management studies. In this article, the authors explore the potential for this methodology to be more widely used in strategic management research. They begin by identifying three research approaches that, to a greater or lesser extent, share a concern with the relationship between language and the formulation and implementation of strategy—strategy as a system of shared meaning, strategy as text and talk, and strategy as truth. They then discuss how critical discourse analysis can be used to extend and develop these approaches by exploiting their underlying complementarities. Finally, using the example of a recently completed case study of strategic change in a large banking and financial services institution, they explore the practical implications of applying critical discourse analysis in strategic management research.

Key Words: strategy • social construction • critical discourse analysis • power • strategic change

This version was published on October 1, 2008

Organizational Research Methods, Vol. 11, No. 4, 770-789 (2008)
DOI: 10.1177/1094428107310837
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