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Attitudes toward Surveys: Development of a Measure and Its Relationship to Respondent Behavior

Gwenith G. Fisher

Bowling Green State University

Douglas C. Maynard

State University of New York at New Paltz

Milton D. Hakel

Bowling Green State University

Michael Horvath

Michigan State University

Attitudes toward surveys were conceptualized as having two relatively independent components: feelings about the act of completing a survey, called survey enjoyment, and perceptions of the value of survey research, called survey value. After developing a psychometrically sound measure, the authors examined how the measure related to respondent behaviors that directly impact the quality and quantity of data collected in surveys. With the exception of a response distortion index, survey enjoyment was generally related to all the respondent behaviors studied (item response rates, following directions, volunteering to participate in other survey research, timeliness of a response to a survey request, and willingness to participate in additional survey research). Survey value was related to item response rates, following directions, and willingness to participate in additional survey research. A respondent motivation and intentions explanation is provided. Although the identified effect sizes were generally small, a number of practical implications emerge and are discussed.

Organizational Research Methods, Vol. 4, No. 1, 3-25 (2001)
DOI: 10.1177/109442810141001


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