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Organizational Research Methods
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Article

The Application of DICTION to Content Analysis Research in Strategic Management

Jeremy C. Short1* and Timothy B. Palmer2

1 Rawls College of Business Administration, Texas Tech University
2 Western Michigan University

* To whom correspondence should be addressed. E-mail: jeremy.short{at}ttu.edu.


  Abstract
DICTION is a computer-aided content analysis program grounded in a number of theoretical bases in linguistic research. DICTION has a number of attractive features that could be used to analyze unique elements of language in narrative texts germane to strategic management research. The authors apply the DICTION software to a sample of mission statements from 408 Association to Advance Collegiate Schools of Business colleges of business with a focus on gaining insights concerning how DICTION can be used in strategic management research utilizing content analysis. They find significant differences in word usage in mission statements based on organizational characteristics, including business school performance. They conclude with suggestions for future research.

First published on July 23, 2007, doi:10.1177/1094428107304534

Organizational Research Methods 2008;11:727.

A more recent version of this article appeared on October 1, 2008
 This version was published on November 19, 2007
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